Aura sits inside the CIS, one of the most well-known office buildings in Cagliari, and has always leaned on breakfasts and business lunches as its main lever. The venue already had clear positioning and a refined aesthetic, but it lacked a digital presence to match: they needed a polished online image capable of communicating the level of the place and converting first-time visitors.

In parallel, Aura had the right qualities for hosting events, but no structured way to make it a continuous part of the business.

We worked primarily on organic content, focused on building a coherent and refined digital identity. The goal: anyone landing on the profile or the site should immediately grasp the level of the venue and have every reason to choose it.

On events, we initially worked alongside another agency, hitting strong numbers every night. That collaboration eventually ended, but more recently we sponsored a new event in-house with Fabrizio Corona as guest, getting results well above expectations: over 200,000 views and around 11,000 shares on the promotional video, and more than 200 booking requests for dinner alone. Alongside social management, we built the venue's website (menu plus a private events enquiry form) and a promotional video shown at The Space Cinema.

The work on digital presence helped consolidate and grow the business clientele over time: today Aura runs an excellent lunch service every day, with a loyal audience that keeps coming back. On events, the most recent one proved that with the right communication the venue can pull in a very wide audience.