Mauro, the owner, came to us with a restaurant that was running well but struggling to reach beyond its neighbourhood. The digital presence was practically absent, and there was nothing structured bringing in new customers. He wanted to reach a clientele beyond the neighbourhood, and to lift lunch trade, mainly targeting workers in the area.

We started by raising the visual perception of the products with professional photo and video shoots, plus a website for anyone searching for Foodora online.

On social, we built an identity with an ironic, expansive tone (in line with the target audience), balanced with professional photo and video shoots that lifted the perceived level of the venue and the quality of its products. We developed the communication around their strengths (generous portions, fair prices, an always-open kitchen and a variety that fits everyone), highlighting them in every video (more directly in Meta Ads, more naturally in organic across Meta and TikTok).

In parallel, we optimised the delivery platforms (Deliveroo, Glovo and their internal portal) with a dedicated shoot and a full menu restructure to improve sales and upsells. Side projects included billboard advertising artwork and a promotional video shown at The Space Cinema.

The work delivered growth on every front that mattered. The delivery platforms, already a significant revenue source, saw a meaningful uplift after just the first month of optimisation, letting Mauro recoup the investment straight away. The Meta Ads campaigns reached a wide audience at very contained costs, but more importantly let us target the audience Mauro was looking for, rather than just casual visitors, maximising conversions.

The most concrete confirmation came from Mauro himself: Foodora is the only one of his venues that keeps growing every single month (in his words), even through the historically toughest periods. At the end of the engagement he chose not only to renew the contract, but to entrust us with the other 3 venues he runs.